I trained in theater before I became a designer — and that turned out to matter more than I expected. Performance taught me that every space, every image, and every sequence of information is communicating something, whether you intend it to or not. Design, I discovered, is simply a more deliberate version of the same thing.

For more than a decade, I worked at my family’s architectural firm, where I developed that instinct into a practice: 3D modeling, rendering, presentation design, environmental graphics, and visual storytelling. Working alongside architects, clients, and consultants, I learned how to translate complex ideas into clear visual narratives — the kind that help people understand a project before it's built and believe in it before it's funded.

That question — what story is this trying to tell, and how can design help people experience it? — follows me across every kind of work. Architectural visualization, hospitality environments, marketing campaigns, live event graphics, brand identities. The medium changes; the underlying challenge remains the same.

Some of the work here was created for clients, some was self-initiated. All of it begins with curiosity and ends with intention.

I'm currently open to full-time opportunities and freelance collaborations, particularly in spatial design, visualization, environmental graphics, and brand communication. If you have a project that needs to help people see, understand, or believe in something before it exists, I'd love to hear about it.